Skip to main content
Northwestern Mutual Northwestern Mutual
Primary Navigation
  • Home
  • About Us
    • About Us Overview
    • Working With an Advisor
    • Our Financial Strength
    • Sustainability and Impact
  • Financial Planning
    • Financial Planning Overview
    • Retirement Planning
      • Retirement Planning Overview
      • Retirement Calculator Beach chair icon
    • College Savings Plans
    • Private Wealth Management
    • Estate Planning
    • Long-Term Care
    • Business Services
  • Insurance
    • Insurance Overview
    • Life Insurance
      • Life Insurance Overview
      • Whole Life Insurance
      • Universal Life Insurance
      • Variable Universal Life Insurance
      • Term Life Insurance
      • Life Insurance Calculator Shield icon
    • Disability Insurance
      • Disability Insurance Overview
      • Disability Insurance  For Individuals
      • Disability Insurance  For Doctors and Dentists
      • Disability Insurance Calculator Money Parachute icon
    • Long-Term Care
    • Income Annuities
  • Investments
    • Investments Overview
    • Brokerage Accounts & Services
    • Private Wealth Management
    • Investment Advisory Services
    • Fixed & Variable Annuities
    • Market Commentary
  • Life & Money
    • Life & Money Overview
    • Educational Resources About Financial Planning
    • Educational Resources About Investing
    • Educational Resources About Insurance
    • Educational Resources About Everyday Money
    • Educational Resources About Family & Work
    • Market Commentary
    • Podcast
Utility Navigation
  • Find a Financial Advisor
  • Claims
  • Life & Money
  • Insurance
  • Life Insurance

What All New Parents Should Know About Life Insurance


  • Sean McGinn
  • Jun 05, 2025
Pregnant couple thinking about life insurance for new parents
Having a baby is a good time to consider updating your financial plan. Photo credit: Ridofranz/Getty Images
share Share on Facebook Share on X Share on LinkedIn Share via Email

Key takeaways

  • Life insurance is a critical part of financial responsibility for growing families.

  • Depending on your situation, either permanent life insurance or term life insurance—or a combination of both—could work best for you.

  • Consider how your life insurance affects other pieces of your family’s financial plan.

Sean McGinn is an assistant director of Product Positioning in the Insurance Solutions department at Northwestern Mutual.

Setting up a nursery or stocking up on diapers may seem like the biggest priority for many soon-to-be parents, but there are important financial steps, too. After all, many parents would say that raising kids is incredibly rewarding—and surprisingly expensive. And one of the most important financial steps is protecting your growing family with life insurance.

Why should new parents get life insurance?

Choosing a life insurance policy may not sound like the most urgent baby prep task. But getting coverage in place can give you peace of mind that your child will be provided for if something were to happen to you or your spouse. Life insurance protects your family financially, which is why it’s a critical part of financial planning for new parents.

Choosing the right amount of death benefit

One of the first things you’ll want to figure out is how much life insurance you’ll need. In other words, how much death benefit would your family need if you were to die tomorrow? The death benefit is money your family members might use to pay for the mortgage, daily living expenses, college, weddings and maybe even help with your spouse’s retirement.

You can get a sense of what you might need from online calculators and some general guidelines. One common rule is to get a death benefit that’s 10 times the annual salary you’re trying to replace. But this is just a starting point. The right amount of life insurance for you depends on your income, how much debt you have, the amount of your savings and investments and the costs of raising your dependents.

Our financial advisors can look at your financial picture and recommend the ideal amount of life insurance for you and your family. Their recommendations are backed by an exclusive portfolio of financial solutions designed to meet your needs.

Icon representation of 'Life Insurance Calculator'

Life Insurance Calculator

Get an estimate of how much coverage makes sense for you.

Which types of life insurance are best for new parents?

Just as options abound for cribs, strollers and all other baby things, life insurance also comes in different shapes and sizes. In general, life insurance policies typically fall into two buckets: permanent life insurance and term life insurance. The most important difference when thinking about term vs. permanent life insurance is that with a term policy, coverage lasts only for a set number of years but is less expensive.

The basics of permanent life insurance

A permanent policy will pay a death benefit someday regardless of when you die (provided you pay the required premiums). In addition, it accumulates cash value, a potential source of funding that could become an important part of your overall financial plan throughout your life. Because of this, permanent insurance tends to have a higher premium than a term policy with the same death benefit. But it also creates flexibility down the road and will never expire. There are two main types of permanent life insurance:

  • Whole life insurance, often recommended for growing families
  • Universal life insurance, which could be a good addition to your financial tool set if your household income varies year to year
Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

The basics of term life insurance

Term policies appeal to a lot of parents because of their affordability. Term life insurance provides coverage for a certain amount of time, called a “term,” so it doesn’t provide the lifelong coverage of permanent life. There are two main types of term life insurance:

  • With level term life insurance, you pay the same premium for the length of the policy, such as 10 or 20 years. You choose a term that works for you, and you can plan out your budget knowing the premiums won’t change. This type of policy might be called something like “Level Term 10.”
  • Annually renewable term life has premiums that increase over time. When you’re young, annually renewable term tends to be the most affordable type of policy, but the premiums become more expensive. This is often best when you’ll need insurance for a long time because it gives you the most security and flexibility in your coverage options.

As you get older, the benefits of permanent life insurance—such as the ability to build stable cash value and leave a legacy—may be more appealing. Rather than buying a completely new policy, people will often use a term conversion to move from term insurance to a permanent policy.

Life insurance can help protect the life you’ve built.

Your advisor can make personalized life insurance recommendations based on your needs.

Let’s get started

Life insurance can enhance your long-term financial planning

Think about life insurance as one of your financial tools. It can work with other tools to help you reach longer-term goals like buying a house, starting a college fund and beginning to invest. In fact, insurance, investments and annuities can be considered in a single vision for your future called a financial plan.

And research from EY—an international tax, accounting and consulting firm—shows that properly allocating your money across investments, permanent life insurance and annuities1 makes you more likely to achieve better outcomes in retirement and leave a larger legacy than through investments alone.

Should parents get life insurance for their children?

Yes, you should also consider a policy for your child. (You can even get coverage for a baby.) While it can be easy to think there’s no reason to get life insurance for your children, or that it’s too uncomfortable to think about, it can actually give them a financial head start.

Here are some reasons parents get life insurance for their children.

  • It protects their insurability: Buying permanent life insurance for healthy children at a young age gives them a financial head start. It locks in a low premium for them, and it avoids the risk that they’ll be disqualified from getting a life insurance policy if they later develop a chronic disease or go into a hazardous line of work. On some policies, you can even add a rider that allows the child to add more insurance in the future without spending time on underwriting.
  • It allows them to grow cash value: Some types of life insurance build cash value that’s guaranteed to grow over time, tax deferred. Doing so can build a financial safety net that your children could access during their lives. Some people borrow against the cash value to help pay for a wedding or make a down payment on a house2. For the rest of their lives, your kids will be able to count on the policy’s death benefit, cash value and the lower-cost premiums you established for them.
  • It offers a death benefit: If the unthinkable were to happen, your child’s insurance policy could give you the chance to grieve without having to rush back to work. If you were to lose your child, their insurance policy would not only pay for funeral expenses. It could also give you the flexibility to take all the time you need.
  • Your kids will experience faster underwriting: Life insurance usually requires a check into the medical status of the person being insured. This is called “underwriting.” For children, this is usually simpler and faster compared with adults.

Make strategic life insurance choices for your family

Because of its affordability, many new parents start with a large term policy (to get the death benefit they need) plus a smaller permanent policy. That way, they begin to take advantage of the additional benefits permanent life insurance offers. Down the road, it’s possible to convert portions of the term policy to a permanent one.

Life insurance—particularly a permanent life insurance policy—is just one piece of a larger financial plan. Your Northwestern Mutual financial advisor can show you how it will reinforce other financial tools, like investments, as you work toward your family’s goals.

headshot of Sean McGinn
Sean McGinn Assistant Director of Insurance Solutions

From gathering competitive information and providing analysis to fine-tuning educational resources, Sean helps internal and external audiences understand the unique competitive advantages of Northwestern Mutual’s insurance products. He has been with the company for 30 years and holds an undergraduate degree in mathematics from the University of Wisconsin-Whitewater and an MBA from the Keller Graduate School of Management.

Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Related content

guide
Family who needs the life insurance guide

Life Insurance Guide

Learn more
quiz
Couple taking a quiz to find out if they’re financially ready for a baby.

Are You Ready for a Baby Financially?

Take our quiz
guide
Couple embracing on the beach thinking about financial planning in your 30s.

Guide to Financial Planning in Your 30s

Learn more
article
Baby in a nursery.

How to Financially Prepare for a Baby in 9 Months

Learn more
article
smiling mother holding baby

Your New Baby Financial Checklist: 6 Things to Do Before Your Baby Arrives

Learn more
article
Family eating lunch at a table

How to Build a Life Insurance Plan for Your Family

Learn more

1 “Income Annuity” refers to a Deferred Income Annuity with increasing income potential, “which represents deferred income annuities with persistency bonuses and non-guaranteed dividends” referred to as “DIA with IIP” in the EY article.

2 Utilizing the cash value through policy loans, surrenders or cash withdrawals will reduce the death benefit and may necessitate greater outlay than anticipated and/or result in an unexpected taxable event. Your policy's cash value typically becomes a useful source of funds only after several years of premium payments, which allows the cash value to build up.

Find What You're Looking for at Northwestern Mutual

Northwestern Mutual General Disclaimer

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Life and disability insurance, annuities, and life insurance with longterm care benefits are issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM). Longterm care insurance is issued by Northwestern Long Term Care Insurance Company, Milwaukee, WI, (NLTC) a subsidiary of NM. Investment brokerage services are offered through Northwestern Mutual Investment Services, LLC (NMIS) a subsidiary of NM, brokerdealer, registered investment advisor, and member FINRA and SIPC. Investment advisory and trust services are offered through Northwestern Mutual Wealth Management Company (NMWMC), Milwaukee, WI, a subsidiary of NM and a federal savings bank. Products and services referenced are offered and sold only by appropriately appointed and licensed entities and financial advisors and professionals. Not all products and services are available in all states. Not all Northwestern Mutual representatives are advisors. Only those representatives with Advisor in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

Northwestern Mutual Northwestern Mutual

Footer Navigation

  • About Us
  • Newsroom
  • Careers
  • Information Protection
  • Business Services
  • Podcast
  • Contact Us
  • FAQs
  • Legal Notice
  • Sitemap
  • Privacy Notices

Connect with us

  • Facebook iconConnect with us on Facebook
  • X iconFollow Northwestern Mutual on X
  • LinkedIn iconVisit Northwestern Mutual on LinkedIn
  • Instagram iconFollow Northwestern Mutual on Instagram
  • YouTube iconConnect with Northwestern Mutual on YouTube

Over 8,000+ Financial Advisors and Professionals Nationwide*

Find an Advisor

Footer Copyright

*Based on Northwestern Mutual internal data, not applicable exclusively to disability insurance products.

Copyright © 2025 The Northwestern Mutual Life Insurance Company, Milwaukee, WI. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.

OSZAR »